Understanding tailoring in communicating about health
نویسندگان
چکیده
منابع مشابه
Understanding tailoring in communicating about health.
'Tailoring' refers to any of a number of methods for creating communications individualized for their receivers, with the expectation that this individualization will lead to larger intended effects of these communications. Results so far have been generally positive but not consistently so, and this paper seeks to explicate tailoring to help focus future research. Tailoring involves either or ...
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ژورنال
عنوان ژورنال: Health Education Research
سال: 2008
ISSN: 0268-1153,1465-3648
DOI: 10.1093/her/cyn004